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Café Aroma – identity Café Aroma – identity Café Aroma – identity

On 12, Apr 2017 | No Comments | In | By Megan Brooks

Café Aroma – identity

We used an “A” with an interesting shape as the icon for Café Aroma’s logo and set the business name neatly underneath in a modern, condensed font. The letterform not only resembles a café stool, but it also houses the letter “M” and “T” which are the first letters in “Mallis” and “Tolley”, the last names of the café’s owners. We used warm gold and a cocoa brown for the identity to conjure images of warm baked goods and chocolatey rich coffee.

Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity

On 12, Apr 2017 | No Comments | In | By Megan Brooks

Emily Pos Mediation – identity

To depict mediation, we played with the concept of two clients and a mediator being represented as overlapping shapes. We created a Venn diagram and paired it down to the essential intersections to make a pleasing icon. The icon is reminiscent of two eye shapes, nodding to the idiom “seeing eye to eye”. The icon also hints to the form of a butterfly, suggesting metamorphoses. We used a bright, friendly, blue-green palette to make this identity neither feminine or masculine. A modern, sans serif wordmark compliments the icon or works great on it’s own. We took the overlapping shapes and blew them up to make sweeping blocks of colour to use as design elements in the business card and website.

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Cornerstone Yoga Collective – identity

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By Megan Brooks

On 19, Jan 2017 | No Comments | In | By Megan Brooks

Cornerstone Yoga Collective – identity

The founder of the collective finds huge significance in the triangle and the pyramid, so we wanted to incorporate those shapes into the logo. We used ragged edges and a hard sans serif font to create this somewhat grittier take on a yoga brand. We juxtaposed the hard elements with “yoga collective” in a friendly, humanist font.