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Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity Emily Pos Mediation – identity

On 12, Apr 2017 | No Comments | In | By Megan Brooks

Emily Pos Mediation – identity

To depict mediation, we played with the concept of two clients and a mediator being represented as overlapping shapes. We created a Venn diagram and paired it down to the essential intersections to make a pleasing icon. The icon is reminiscent of two eye shapes, nodding to the idiom “seeing eye to eye”. The icon also hints to the form of a butterfly, suggesting metamorphoses. We used a bright, friendly, blue-green palette to make this identity neither feminine or masculine. A modern, sans serif wordmark compliments the icon or works great on it’s own. We took the overlapping shapes and blew them up to make sweeping blocks of colour to use as design elements in the business card and website.

We created a simple, clean new website bringing in the new brand.

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