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Café Aroma – identity Café Aroma – identity Café Aroma – identity

On 12, Apr 2017 | No Comments | In | By Megan Brooks

Café Aroma – identity

We used an “A” with an interesting shape as the icon for Café Aroma’s logo and set the business name neatly underneath in a modern, condensed font. The letterform not only resembles a café stool, but it also houses the letter “M” and “T” which are the first letters in “Mallis” and “Tolley”, the last names of the café’s owners. We used warm gold and a cocoa brown for the identity to conjure images of warm baked goods and chocolatey rich coffee.

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